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TABLE
OF
CONTENTS
ABOUT
THE
AUTHOR
......................……………………………..............…....
1
INTRODUCTION
........................................................………..........….................
2
STEP-BY-STEP
INSTRUCTIONS
TO
GETTING
ON-LINE
.....…………………………………...............................
4
Getting
the
right
equipment
...............................................…….........................
4
Get
to
know
your
computer
............................................……............................
5
Get
on-line
..........................................................................…........................
5
ON
LINE
MARKETPLACE
DIVISIONS
AND
STRATEGIES
...........................………….....……….............
7
On-Line,
BBS
and
Internet
differences
........................................…….................
7
E-mail
and
mailing
lists
..........................................................................….......
8
Internet
malls,
websites
and
homepages
...........................................................
10
Classified
ads
................................................................................................
10
Forums
and
newsgroups
..........................................................................….....
11
Bulletin
boards
................................................................................................
12
Press
releases
………………………………………………………..…................……
12
Newsletters
....................................................................……..........................
13
Search
engines
and
submission
secrets
................…….....................................
13
WHAT
SHOULD
I
SELL?.....................………...................................................
14
FIGURING
OUT
WHAT
AND
WHERE
TO
SELL
ON
LINE
..................………………..….....................
16
"Netiquette"
-
The
art
of
asking
permission
to
communicate
on
line
…...............…
16
Finding
products
to
sell
on-line?
.....................................................…........…....
18
Buying
and
selling
on-line
........................................................................….....
18
On-line
auctions
-
pennies
on
the
dollar
.............................................................
19
Examples
of
start-up
on-line
businesses
...............................................……......
20
What
should
I
sell
on-line?
..................................................................…….......
30
Where
Should
I
Sell
On-Line?
........................................................…................
30
Developing
an
effective
on-line
marketing
strategy
.......................…....…..............
31
TRACKING
ON-LINE
MARKETING
STRATEGIES
...........……..................................................
31
Tracking
on-line
marketing
campaigns
..................................................................
31
On
line
Selling
Secrets!
................................................................................
32
SELLING
SECRETS
FOR
MANAGING
AND
PLANNING
YOUR
ON
LINE
BUSINESS
........….........….…....................
33
Make
your
offer
appealing
...................................................................................
33
How
to
use
premiums,
links
and
give-aways
.........................................................
33
How
to
keep
your
strategy
organized
...................................................................
34
Following
up
right
away
...............................................................……….…………
35
Involving
the
customer
-
Interactivity
.....…………………….................………............
35
How
to
use
Internet
Radio
for
FREE!
....................................................................
36
Profit
streams
run
plentiful
on
the
Internet!
(Up-sells)
...............................…...........
37
HOW
TO
EFFECTIVELY
USE
PLACING
AD
STRATEGIES
ON
LINE
......………………………............……........
37
Start
with
a
good
product
or
service
................................................…..................
37
AIDA
-
Attention,
Interest,
Desire,
Action
.............................................................
37
How
will
they
pay
you?
.................................................................................…..
38
Test,
test,
test
..................................................................……..…….……………
38.
RESEARCH...........................................................................................................
39
How
to
stay
ahead
of
the
pack
and
on
the
ground
floor
..................…...................
39
GLOSSARY
OF
TERMS
......................................................................................
40
EMOTICONS
..........................................................................................................
40
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